Analysis: Macedonian Mayors don’t use social media tools to listen to citizens


80 out of 81 mayors use the social media tool Facebook for their work, shows the analysis made by a team of specialists for social media, in the period between 04th and the 15th of December 2017.

Second on the list of favorite social media tools that is used by mayors is Instagram. The analysis shows that 21 mayors use Instagram, and only 5 out of 81 mayors use Twitter.

Still, the specialist for new media and public relations, Bojan Kordalov, said that the majority of mayors are using the social media in one direction i.e. only as a promotion of their work but not for contact or to listen to citizen’s problems or ideas.

Only three mayors simultaneously use Facebook, Twitter, and Instagram for their work, and only one mayor i.e. the mayor of Rankovce, Ivica Toshevski doesn’t use social media at all, shows the analysis.

Still, mayors are more active on Facebook when compared with MPs and ministers. This sort of analysis, that was conducted in March this year, revealed that 110 out of 120 MPs are using Facebook while a similar research conducted in June this year shows that 20 out of 26 ministers are regularly active in the use of this type of social media.

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