The Macedonian Agency for Audio and Audiovisual Media Services reported that all commercial and public broadcasters generated total revenues of 3,102,260,000 MKD (around 50 million EUR) in 2015, which is a drop of 2.3% compared to 2014. The advertising revenue in the TV broadcast sector earned 27,466,970 EUR.
Almost all television stations that broadcast via satellite ended last year with a loss, according to a market analysis of audio and audiovisual media services for 2015, which the country`s Agency for Audio and Audiovisual Media Services released this month.
Only five of the country’s 63 TV broadcasters generated a positive financial result last year, mainly from advertisements. In terms of revenue growth, the leader was TV Alfa, whose revenues soared 21.14%, reaching 3,204,878 EUR, followed by Alsat TV (an increase of 1.1%, to 2,700,162 EUR). On the commercial side, TV Sitel had the highest overall revenues with 8,809,756 EUR, an increase of 0.65% over 2014.
The public broadcaster Macedonian Radio Television, generated 20,881,138 EUR in revenue in 2015, 25.56% coming from advertisements. This is a drop of 3.2% compared to 2014 level. The cable TV operators and regional and local TV stations recorded a serious drop in revenues last year, according to the report.
Television remains the most influential media in Macedonia. TV Sitel was the most watched domestic TV station in Macedonia and Discovery was the most watched foreign TV station in Macedonia in 2015.
